Guide to Fashion Entrepreneurship: The Plan, the Product, the Process

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Price: $90.50
(as of May 23, 2023 04:21:59 UTC – Details)



Guide to Fashion Entrepreneurshipdelves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business. Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer–and learn how to launch a brand or fashion business.

Publisher ‏ : ‎ Fairchild Books; 1st edition (July 10 2014)
Language ‏ : ‎ English
Paperback ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 1609014936
ISBN-13 ‏ : ‎ 978-1609014933
Item weight ‏ : ‎ 933 g
Dimensions ‏ : ‎ 21.23 x 1.52 x 27.31 cm

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